We want to accelerate healthy farming practices that are in line with nature and support climate action.

Targets

  • At least 50% of our whole produce and grains to be certified or covered by a robust environmental scheme (such as LEAF Marque) by 2030.
  • At least 50% of Ocado Own Range fresh food sourced from areas with sustainable water management by 2030.

Our Farm to Fork partnership

Sustainable Seafood Coalition logo

We launched our groundbreaking Farm to Fork partnership with the Soil Association in May 2024 to help transform the way we eat, farm and care for our natural world by supporting farmers adopting agroecological practices, ensuring higher quality and more sustainable produce for our customers.

Agroecological farming (incorporating regenerative practices like cover cropping and agroforestry) boosts farm resilience to changing weather whilst protecting and improving soil health, increasing biodiversity and moving towards net zero. Transitioning can be difficult and every farms - and farmers - at different stage of their journey.

The Soil Association aims to accelerate the adoption of sustainable farming practices as part of this funding partnership by:

  1. Establishing Demo Farms to share different stages of adoption, bringing farmers together for peer-to-peer learning.
  2. Providing learning opportunities for all farmers—including farmers of the future—via online talks, events and field walks, amplifying our impact.
  3. Working with Farm Ambassadors to extend the reach of agroecological practice adoption.

The partnership has collaborated with leading organisations, including agricultural colleges and universities, to connect more farmers and expand our influence to spur agroecology at scale.

Find out more about our impact here.

Our approach

Nature-friendly farming

Decarbonising farming

Sustainable water
management

Headline sponsor of the Best of Organic Market (BOOM) Awards – the UK’s only awards that recognise and celebrate the organic industry.

100% UK whole produce (fresh and frozen) certified to LEAF Marque.

Explore further

Deforestation

Animal Welfare

Climate Action

Fabulous Farmers Programme

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