We launched our groundbreaking Farm to Fork partnership with the Soil Association in May 2024 to help transform the way we eat, farm and care for our natural world by supporting farmers adopting agroecological practices, ensuring higher quality and more sustainable produce for our customers.
Agroecological farming (incorporating regenerative practices like cover cropping and agroforestry) boosts farm resilience to changing weather whilst protecting and improving soil health, increasing biodiversity and moving towards net zero. Transitioning can be difficult and every farms - and farmers - at different stage of their journey.
The Soil Association aims to accelerate the adoption of sustainable farming practices as part of this funding partnership by:
The partnership has collaborated with leading organisations, including agricultural colleges and universities, to connect more farmers and expand our influence to spur agroecology at scale.
Find out more about our impact here.
Headline sponsor of the Best of Organic Market (BOOM) Awards – the UK’s only awards that recognise and celebrate the organic industry.
100% UK whole produce (fresh and frozen) certified to LEAF Marque.