We strive to protect the health and welfare of fish stocks whilst promoting a healthy marine ecosystem.


  • Source 100% of Ocado Own Range seafood from sustainable sources by 2030.
  • Reduce fishmeal and fish oil usage to forage fish dependency ratio (FFDR) < 1 by 2030.
  • Ensure that 100% of the fishmeal and fish oil in our supply chain is certified sustainable by 2027.

Our approach

We have an important responsibility to promote healthy oceans and fish stocks by making sustainable sourcing choices. We also know that our customers really care about how their seafood is sourced.

Our partnerships

Since 2022, we've been members of the Sustainable Seafood Coalition and support the vision that 100% of the seafood sold in the UK comes from sustainable sources. We abide by the Sourcing and Labelling Codes of the Sustainable Seafood Coalition and we will never sell endangered species.

Sustainable Seafood Coalition logo

We continue to source fish responsibly:

Wild-caught fish

Farmed fish

customer choice

For two consecutive years, we have been named the MSC UK Online Brand of the Year in recognition of how we “used [our] platform to champion sustainable seafood, promote certified products and raise awareness around the blue MSC ecolabel.”

100% of the Ocado Own Range farmed seafood is certified responsibly sourced.

We only sell canned tuna in Ocado Own Range that is pole & line or hand line caught.

100% of the Ocado Own Range chilled wild-caught fish is MSC-certified.

100% Ocado Own Range farmed prawns are Aquaculture Stewardship Council (ASC) certified.

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