We strive to protect the health and welfare of fish stocks whilst promoting a healthy marine ecosystem.

Targets

• Source 100% of Ocado Own Brand seafood from sustainable sources by 2030.
• 100% of farmed seafood products with FFDRm (meal) and FFDRo (oil) <1 in 2030 and with all feed ingredients certified by the ASC Feed Standard or Equivalent by 2027 as interim target

Our approach

We have an important responsibility to promote healthy oceans and fish stocks by making sustainable sourcing choices. We also know that our customers really care about how their seafood is sourced.

In 2024, we jointly-funded a project with our supplier Ocean Fish aimed at improving fishing efficiency, as well as the ecological and economic sustainability of Ocado's beam trawl supply chain. The objective was understanding how fishing gear operates on the seabed using CatchCam systems and identifying improvements.

Our performance

In 2024, we sourced 87% of Ocado Own Range products from sustainable sources, a 4% increase from the 2021 base year. In 2025, 99% of all Ocado Own Range chilled and canned seafood MSC-certified.

In 2024, 80% of seafood in scope had a FFDRm<1, and 16% of the seafood in scope had a FFDRo <1. All (100%) of fishmeal and fish oil was certified to Marin Trust, an international certification programme for marine ingredients.