Poor diets in the UK harm both health and the environment - food and drink contribute 35% of the country's greenhouse gas emissions. We recognise the significant and positive role in shifting consumers closer towards national dietary guidelines to improve their health and reduce the environmental impact of their shop. To support our mission, we have developed a four pillar strategy:
We are committed to inspiring healthier choices and building stronger communities. Through our support of UK non-profit Veg Power and the Food Foundation's Peas Please campaigns including 'Eat them to defeat them', we encourage young children and adults to embrace vegetables.
Our charity partner, Community Shop, brings recipes to the community through Family Cook Clubs, promoting healthy cooking skills and fostering confidence in nutritious eating.
We believe that partnering with key nutrition and health stakeholders is critical to help us achieve our goals and provide us with objective feedback and council. We are participatory members of the British Retail Consortium's Nutrition Working Group and the IGD's Industry Nutrition Strategy Group. We are members of the British Nutrition Foundation, Anaphylaxis UK, WWF and Campden BRI.
We are committed to achieve the government's nutrient reduction targets for our Own Range products where there is no compromise to product safety or quality. Eighty percent of Ocado Own Range eligible products are below the maximum 2024 salt target, and 100% meet the 2024 maximum calorie targets. For more information see Ocado Own Range Nutrition Factsheet.
We have a larger range of vegan and organic products than any other supermarket.
We are committed to the Food Foundation’s Veg pledge, to increase our Ocado Own Range fresh vegetables by 10% and ensure all the main meal recipes in our Ocado Life Magazine contain at least one portion of vegetables.
Launched Disney recipe cards providing easy-to-make, healthy recipes encouraging families to cook and play together.
