We are committed to delivering the supermarket of tomorrow, today

through unbeatable choice, unrivalled service and reassuringly good value - all while placing sustainability at the core of our business.


  • Give customers an easy way to shop sustainably whilst building a business fit for the future.
  • Drive systemic change through advocacy, innovation and industry partnerships.
  • Adopt robust governance, improve data accuracy and increase transparency.

Our approach

We are implementing a sustainably-minded growth plan to future-proof our brand relevance, business viability and our company culture. We aim to make it easy and accessible for customers to make healthier and greener choices, and continue to drive change through advocacy, innovation and industry partnerships.



Partners & innovation




“We are delighted to partner with Ocado on some innovative and exciting projects that look to investigate new technologies that increase resource efficiency, reduce food waste and increase recycling rates. We also welcome their support as sponsors of our national citizen focussed campaigns Recycle Week and Food Waste Action Week - which are key to adapting behaviours that improve our environmental impact. We look forward to collaborating more in the future and continuing this relationship.”

67% of our customers use green slots (May 2023).

Our top 20 selling items are all non-HFSS (high in saturated fat, salt and sugar).

Overall sales of plant-based foods YoY increased by ~3%.

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