Products

We offer a broad range of products, personalised by key filters through the customer webshop with clear information to meet customer needs. We have a larger range of vegan, organic and free-from products than any other UK supermarket, including extensive options for gluten-free and dairy-free diets. We also proudly give a platform for new and smaller purpose driven businesses to showcase their product offer.

Customers

• In 2024, 82% of our customers say sustainability is important, and we help our customers prioritise sustainability by offering convenient and dedicated shopping aisles.
• We promote affordability with price initiatives, including the ‘Fill your Fridge’ deals focused on healthy, fresh produce. Our marketing channel inspires with plant-based recipes and through our key partnership we encourage family cooking and bonding.
• Opting for green delivery slots reduces fuel-related emissions and we support closed-loop recycling by refunding returned carrier bags.

Partners & innovation

Collaborating with industry peers is vital in accelerating sustainable change, while innovation plays a crucial role in developing new products, services and processes that generate long-term social and environmental benefits.

Key collaborators include:

• The Soil Association on supporting farmers to transition to regenerative farming practices.
• WRAP on resource efficiency, food waste reduction and recycling.
• Manufacture 2030 and the BRC Mondra Coalition to reduce carbon emissions and decarbonise food supply chains.
• The Felix Project and Community Shop help support and empower the most deprived communities to access healthy food, learn essential cooking skills and food education about how to make food go further.
• Various research partners on health and responsible packaging.

We promote consumer behaviour through food waste and recycling campaigns and integrating innovative digital technology. We launched the world-first digital deposit return scheme (DDRS) pilot for milk bottles in partnership with Polytag. The nationwide trial was designed to demonstrate the feasibility of implementing a digital deposit return scheme (DDRS) and assess how customers would engage with and adapt to a DDRS.

Reporting

We will provide more detail on our activity and performance on the full range of sustainability issues of interest to our customers and stakeholders through our dedicated sustainability topic webpage and annual updates.

We continue to engage directly with interested stakeholders such as WRAP, Food Foundation and WWF. As part of this engagement, we participate in surveys and benchmarks that provide us with an external perspective on our sustainability performance, help us better understand our areas of focus and ultimately help us to achieve our targets.

All reports and policies are available here Reports and Policies.

Governance

In 2022, we refreshed our approach to sustainability governance to help us better tackle the climate emergency. We formalised our Environmental, Social and Governance (ESG) structure with leaders across the business.

Ensuring compliance with the UK Green Claims Code Ocado Retail is in the process of optimising sustainability communications to confidently make authentic and compliant green claims. We have partnered with Provenance to ensure that green claims are consistent, greenwash-free and in line with the UK Green Claims Code. We are also training our Ocado colleagues to confidently discuss green claims with customers and suppliers.