We strive to protect the health and welfare of fish stocks whilst promoting a healthy marine ecosystem.
Targets
- Source 100% of Ocado Own Brand seafood from sustainable sources by 2030.
- 100% of farmed seafood products with FFDRm (meal) and FFDRo (oil) in 2030 and with all feed ingredients certified by the ASC Feed Standard or Equivalent by 2027 as interim target.
Our approach
We have an important responsibility to promote healthy oceans and fish stocks by making sustainable sourcing choices. We also know that our customers really care about how their seafood is sourced.
In 2024, we jointly-funded a project with our supplier Ocean Fish aimed at improving fishing efficiency, as well as the ecological and economic sustainability of Ocado’s beam trawl supply chain. The objective was understanding how fishing gear operates on the seabed using CatchCam systems and identifying improvements.
Our performance
In 2024, we sourced 87% of Ocado Own Range products from sustainable sources, a 4% increase from the 2021 base year. In 2025, 99% of all Ocado Own Range chilled and canned seafood MSC-certified.
In 2024, 80% of seafood in scope had a FFDRm, and 16% of the seafood in scope had a FFDRo. All (100%) of fishmeal and fish oil was certified to Marin Trust, an international certification programme for marine ingredients.
Our partnerships
Since 2022, we’ve been members of the Sustainable Seafood Coalition and support the vision that 100% of the seafood sold in the UK comes from sustainable sources. We abide by the Sourcing and Labelling Codes of the Sustainable Seafood Coalition and we will never sell endangered species.
We continue to source fish responsibly:
Wild-caught fish
We require all our suppliers to achieve Marine Stewardship Council (MSC) certification or for their fisheries to participate in a Fishery Improvement Project. The MSC logo reassures our customers that the fish is caught in a sustainable way that prevents overfishing and protects the marine environment.
Wild-caught fish
Farmed fish
We are committed to ensuring that farmed seafood is certified under a Global Sustainable Seafood Initiative (GSSI) benchmark scheme.
Since 2022, 100% of Ocado Own Brand chilled and frozen farmed seafood is certified as responsibly sourced.
Feed is a major environmental challenge in aquaculture. In 2022, we achieved 63% farmed seafood products with forage fish dependency ratio (FFDR) < 1 which forms our baseline.
Farmed fish
Empowering customer choice
We have made it easy for customers to find MSC-certified products by including MSC in our product titles. We have also improved product descriptions to include relevant information about each fishery.
Empowering customer choice
For three consecutive years, we have been named the MSC UK Online Brand of the Year in recognition of how we “used [our] platform to champion sustainable seafood, promote certified products and raise awareness around the blue MSC ecolabel.”
100% of the Ocado Own Range farmed seafood is certified responsibly sourced.
100% of the Ocado Own Range chilled & canned seafood is MSC-certified.
100% Ocado Own Brand farmed prawns are Aquaculture Stewardship Council (ASC) certified.
